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gtm-planning

Create go-to-market plans from positioning and messaging with channels, timelines, and budgets.

Updated Aug 23, 2026
Search Tags:#timeline#go-to-market#gtm#channel-strategy#budget-allocation#launch-plan
One-click install
npx skills add https://github.com/withmartian-sandbox-darkside/ghrc-y-3126672651424eddb640ecc81321a665 --skill gtm-planning-withmartian-sandbox-darkside
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-planning
Source: https://github.com/withmartian-sandbox-darkside/ghrc-y-3126672651424eddb640ecc81321a665/tree/main/pmm-team/skills/gtm-planning
Command: npx skills add https://github.com/withmartian-sandbox-darkside/ghrc-y-3126672651424eddb640ecc81321a665 --skill gtm-planning-withmartian-sandbox-darkside

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Translates completed positioning and messaging into a structured, stakeholder-ready go-to-market plan so teams avoid ad-hoc launches, misallocated budget, and unfocused channel activity.

Core Features & Use Cases

  • Strategic GTM Framework: Defines launch type, GTM model (product-led, sales-led, partner-led, hybrid), target metrics, and success criteria.
  • Channel Evaluation & Prioritization: Systematically scores channels for reach, cost, fit, and priority and prescribes primary/secondary channel mixes.
  • Tactical Execution Plan: Produces launch tactics, content and campaign plans, partner/influencer outreach, PR activities, owners, timelines, and budgets.
  • Timeline, Budget & Risk Controls: Creates milestone schedules, resource allocations, contingency plans, blocker criteria, and approval checklists.
  • Use Case: Preparing a Tier 1 launch for a new product feature that requires cross-functional alignment on channels, budget, and a 90-day success plan.

Quick Start

Create a GTM plan for [Product Name] using existing positioning and messaging, including top channels, a 4‑week prelaunch timeline, and a budget allocation.

Frequently Asked Questions about gtm-planning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market plan from existing product positioning?▼

To create a go-to-market plan from existing positioning, you need to translate messaging into channel strategy, tactical plans, milestone timelines, and budget allocations for stakeholder review.

What is the best way to allocate budget across channels for a product launch?▼

The best way to allocate budget across channels for a product launch involves systematically scoring channels for reach, cost, and fit to prescribe a prioritized primary and secondary channel mix.

Can I build a 90-day launch timeline for a new product feature?▼

Yes, you can build a 90-day launch timeline for a new product feature by generating milestone schedules, resource allocations, and cross-functional tactical plans from completed messaging.

Does this approach work for both product-led and sales-led GTM models?▼

Yes, this approach works for product-led, sales-led, partner-led, and hybrid GTM models by defining the launch type and tailoring the tactical execution plan to match the selected framework.

How do I prioritize channels for a Tier 1 product launch?▼

To prioritize channels for a Tier 1 product launch, evaluate each channel's reach, cost, and fit to assign priority scores, ensuring cross-functional alignment on the primary channel mix.

What do I need to prepare a tactical execution plan for a feature release?▼

To prepare a tactical execution plan for a feature release, you need completed positioning and messaging to generate launch tactics, campaign plans, partner outreach, and approval checklists.

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