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gtm-strategy

Develop go-to-market strategies with GTM modes and 90-day execution frameworks.

872|122|Updated Feb 26, 2026
Search Tags:#marketing#sales#product launch#market entry#go-to-market#strategy#gtm
One-click install
npx skills add https://github.com/kostja94/marketing-skills --skill gtm-strategy-kostja94
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-strategy
Source: https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm
Command: npx skills add https://github.com/kostja94/marketing-skills --skill gtm-strategy-kostja94

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you define and execute a successful go-to-market (GTM) strategy, crucial for launching new products, entering new markets, or repositioning existing offerings to maximize success rates and revenue growth.

Core Features & Use Cases

  • GTM Framework: Provides a structured approach to planning market entry.
  • Scenario Planning: Tailors strategy for product launches, new markets, repositioning, or feature releases.
  • Mode Selection: Guides the choice between Product-Led Growth (PLG), Sales-Led Growth (SLG), Marketing-Led Growth (MLG), or Hybrid models based on ACV, buyer profile, and product complexity.
  • Execution Framework: Outlines a 90-day plan covering market analysis, strategy design, execution build, and launch.
  • ICP & Persona Definition: Differentiates between Ideal Customer Profile (ICP) and Buyer Personas for targeted outreach.
  • Market Analysis: Covers TAM, competitive landscape, and buying patterns.
  • Enterprise Considerations: Addresses challenges specific to high-ACV sales.
  • New Market Entry & Repositioning: Provides specific guidance for these complex scenarios.

Quick Start

Use the gtm-strategy skill to plan the go-to-market strategy for a new SaaS product targeting SMBs.

Frequently Asked Questions about gtm-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a go-to-market strategy for a new product launch?▼

To build a go-to-market strategy, you must define your ICP, analyze the TAM, select a growth mode like PLG or SLG, and structure a 90-day execution framework covering market analysis, strategy design, and launch phases.

What is the difference between an Ideal Customer Profile and a buyer persona?▼

An Ideal Customer Profile (ICP) defines the firmographic attributes of your best target accounts, while a buyer persona details the individual decision-makers' roles and behaviors, ensuring targeted outreach for your go-to-market strategy.

How do I choose between Product-Led Growth and Sales-Led Growth models?▼

Choosing between Product-Led Growth (PLG) and Sales-Led Growth (SLG) depends on your Average Contract Value (ACV), buyer profile, and product complexity, with Hybrid models available for mixed motion strategies.

Can I plan international market entry and repositioning with this framework?▼

Yes, this framework specifically addresses international market entry complexities and repositioning initiatives, providing structured guidance for adapting your strategy to new global markets or shifting product positioning.

What are the challenges of enterprise sales in a go-to-market strategy?▼

Enterprise sales challenges in a go-to-market strategy involve navigating complex buying committees and high Average Contract Values (ACV), requiring tailored approaches compared to SMB or self-serve models.

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