hormozi-hormozi-pricing

What problem does it solve?

This Skill helps businesses set and improve pricing using value-based strategy, price anchoring, and structured price-raise planning to increase profit without relying on discounting.

Core Features & Use Cases

• Pricing strategy & positioning: Build a premium, value-based pricing approach aligned to business model and desired customer outcomes.
• Price anchoring sequences: Create high-ticket anchors and positioning logic so the first number you present sets customer expectations.
• Price raise framework (RAISE): Plan and write clear price increase communications (remind value, address change, invest in the future, soften with loyalty, explain concerns).
• Pricing diagnostics & audit readiness: Diagnose why current pricing underperforms using a structured diagnostic and improvement mindset.
• 10 Instant Profit pricing plays: Apply tactics like longer billing cycles, processing-fee strategy, annual CPI increases, and continuity/renewal mechanisms.

Quick Start

Ask the AI to create a value-based pricing plan and price-raise letter for your business, including which of the 10 instant profit plays to implement first.