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hormozi-hormozi-pricing

Design value-based pricing strategies with anchoring and price-raise planning.

Updated May 6, 2025
Search Tags:#pricing strategy#value-based pricing#customer retention#profit optimization#price increase#premium positioning#price anchoring
One-click install
npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill hormozi-hormozi-pricing
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: hormozi-hormozi-pricing
Source: https://github.com/rodrigo-altissimo/qiartificial/tree/main/.claude/skills/hormozi/hormozi-pricing
Command: npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill hormozi-hormozi-pricing

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires squads/hormozi/data/minds/hormozi-voice-dna.yaml, squads/hormozi/data/minds/hormozi-pricing_dna.yaml, squads/hormozi/data/hormozi-case-library.yaml, pricing-checklist.md, pricing-framework-checklist.md, price-raise-checklist.md.

What problem does it solve?

This Skill helps businesses set and improve pricing using value-based strategy, price anchoring, and structured price-raise planning to increase profit without relying on discounting.

Core Features & Use Cases

  • Pricing strategy & positioning: Build a premium, value-based pricing approach aligned to business model and desired customer outcomes.
  • Price anchoring sequences: Create high-ticket anchors and positioning logic so the first number you present sets customer expectations.
  • Price raise framework (RAISE): Plan and write clear price increase communications (remind value, address change, invest in the future, soften with loyalty, explain concerns).
  • Pricing diagnostics & audit readiness: Diagnose why current pricing underperforms using a structured diagnostic and improvement mindset.
  • 10 Instant Profit pricing plays: Apply tactics like longer billing cycles, processing-fee strategy, annual CPI increases, and continuity/renewal mechanisms.

Quick Start

Ask the AI to create a value-based pricing plan and price-raise letter for your business, including which of the 10 instant profit plays to implement first.

Frequently Asked Questions about hormozi-hormozi-pricing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a value-based pricing strategy for my business?▼

To create a value-based pricing strategy, align your pricing model to desired customer outcomes and build premium positioning using high-ticket anchors, setting customer expectations with the first number presented.

What is price anchoring and how does it increase profit?▼

Price anchoring establishes high-ticket anchors and positioning logic so the first number presented sets customer expectations, driving profit optimization through premium positioning rather than discounting.

How do I write a price increase letter to customers without losing retention?▼

Write a price increase letter using the RAISE framework: remind value, address change, invest in the future, soften with loyalty, and explain concerns to maintain customer retention during price increases.

What are the best ways to increase profit without relying on discounts?▼

Increase profit without discounting by applying the 10 instant profit plays, which include implementing longer billing cycles, processing-fee strategies, annual CPI increases, and continuity renewal mechanisms.

How do I audit my current pricing to find why it underperforms?▼

Audit current pricing by running structured pricing diagnostics to identify underperformance, applying an improvement mindset and using minimum viable numbers to support calculations for profit optimization.

Can I use this pricing framework for a small business or only for large scale?▼

This value-based pricing framework applies across scales by structuring pricing redesigns, premium positioning, and price-raise planning tailored to your business model and desired customer outcomes.

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