skills.rest
NEON-Rutger
NEON-RutgerCOMMUNITY
Explore all skills by this author →
GitHub

icp-builder

Build, validate, or expand B2B Ideal Customer Profiles using GAP methodology and SPICED structuring.

40|18|Updated Apr 2, 2026
Search Tags:#segmentation#buyer personas#customer interviews#icp#spiced#gtm strategy#pipeline quality
One-click install
npx skills add https://github.com/NEON-Rutger/B2B-revops-skills --skill icp-builder-neon-rutger
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: icp-builder
Source: https://github.com/NEON-Rutger/B2B-revops-skills/tree/main/icp-builder
Command: npx skills add https://github.com/NEON-Rutger/B2B-revops-skills --skill icp-builder-neon-rutger

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you validate, build, or expand a client's Ideal Customer Profile (ICP) so downstream GTM work (positioning, messaging, targeting, pipeline quality) is grounded in real buying patterns rather than vague assumptions.

Core Features & Use Cases

  • Seven-dimension ICP validation: Scores an existing ICP across specificity, pain clarity, buying signals/timing, evidence base, segmentation/motions, CRM operationalisation, and feedback loop maturity.
  • GAP-based ICP creation from scratch: Guides data gathering (CRM/market/enrichment/conversations), pattern analysis, and customer interview pipeline to produce an actionable ICP.
  • ICP refinement and expansion: Provides the lifecycle to move from Seed → geo expansion → new verticals → tier-up (IAP) using saturation signals.
  • SPICED-ready outputs: Produces ICP definition, A/B/C SPICED tiers, buyer personas, and informational needs per buying phase.

Quick Start

Ask the Skill to validate a provided ICP draft by scoring it across the seven dimensions and recommending the single most important constraint to fix first.

Frequently Asked Questions about icp-builder

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build an Ideal Customer Profile using SPICED methodology?▼

To build an ICP using SPICED methodology, you gather CRM and market data, run customer interviews, analyze buying patterns, and structure outputs into tiered buyer personas with informational needs mapped to each buying phase.

What is the best way to validate an existing ICP for B2B sales?▼

The best way to validate an ICP is to score it across seven dimensions, including pain clarity, evidence base, and CRM operationalization, to identify the most critical constraint to fix first for better pipeline quality.

How do I expand my Ideal Customer Profile into new verticals or geographies?▼

You expand an ICP by tracking saturation signals to trigger lifecycle moves like geo expansion or new verticals, using GAP methodology to ensure new segments align with validated buying patterns.

Can I use customer interviews to improve buyer personas and GTM strategy?▼

Yes, customer interviews are core to the process. You use them alongside CRM data to analyze patterns and produce actionable SPICED buyer personas that ground your GTM strategy in real buying behaviors.

What dimensions should I score to fix a broken or too broad ICP?▼

You score a broken or broad ICP across seven dimensions: specificity, pain clarity, buying signals, evidence base, segmentation motions, CRM operationalization, and feedback loop maturity to pinpoint critical gaps.

Does GAP methodology work for segmentation and pipeline quality optimization?▼

Yes, GAP methodology structures data gathering and pattern analysis to create precise SPICED segments, grounding downstream targeting in real buying patterns and directly improving pipeline quality.

Related Skills

Explore More Marketing & Sales Skills→
jp-solumhealthjp-solumhealth
1

win-loss

Analyzes CRM, conversation, and enrichment data to determine win/loss causes and generate reports with quotes and flags.

Community
Advanced
ajayatwal1105-emersonajayatwal1105-emerson

audience-intelligence

Develop buyer personas and audience segmentation for marketing targeting.

Community
Advanced
jesseotremblayjesseotremblay
1

analyzing-customers

Analyze customer feedback to extract themes, sentiment, and buyer personas.

Community
Intermediate
jbalbu01jbalbu01
1

deal-qualification

Score sales deals using MEDDIC, BANT, SPICED, or CHAMP frameworks.

Community
Advanced