improve-retention

Diagnose user retention problems using the B=MAP framework to evaluate motivation, ability, and prompts. Analyze the six Ability Chain factors—Time, Money, Physical Effort, Mental Effort, Social Deviance, and Non-Routine—to identify the weakest link causing user drop-off.

The Ability Chain assesses six friction factors: Time, Money, Physical Effort, Mental Effort, Social Deviance, and Non-Routine. By identifying the weakest link during onboarding, you can apply targeted fixes to reduce friction and improve user activation rates.

Design Tiny Habits recipes by creating Starter Steps and celebrations to wire durable habits. This approach builds long-term engagement by anchoring small behaviors to existing event-based prompts within your mobile or enterprise software.

Behavior design with B=MAP applies to mobile and enterprise software activation. It helps time event-based prompts and anchor moments to sustain engagement across onboarding, activation, and long-term retention scenarios.

The best way to sustain user habits is implementing event-based prompts and anchor moments. Combine these with Starter Steps and celebrations to ensure durable behavior design across your product's engagement lifecycle.

Your product loses users after onboarding due to weak links in the Ability Chain or poorly timed prompts. Fix this by applying the B=MAP framework to target specific friction points and design Tiny Habits recipes that sustain long-term engagement.