improve-retention

Diagnose user retention problems by evaluating the B=MAP framework (Motivation, Ability, Prompt) to locate bottlenecks across activation, engagement, and long-term retention scenarios in digital products. This framework isolates whether users lack motivation, face ability friction, or miss prompts.

Audit onboarding friction by evaluating the Ability Chain across Time, Money, Physical Effort, Mental Effort, Social Deviance, and Non-Routine. This behavior design method identifies specific cognitive or structural barriers preventing users from completing core product actions.

Design event-based prompts by defining Context, Person, and Action triggers anchored to existing user routines. This approach uses anchor moments to trigger engagement when motivation naturally troughs, ensuring prompts endure beyond initial product interest.

Yes, you can apply the Tiny Habits framework to SaaS, mobile apps, web products, health, and education contexts. It provides cross-category guidance for adapting Starter Steps, celebration patterns, and scaling behaviors to wire durable long-term retention habits.

Wire durable habits for long-term product retention by identifying a core action, crafting a Starter Step anchored to an existing routine, setting an event-based prompt, and celebrating the initial win. This Tiny Habits methodology scales tiny actions into sustained engagement.