jobs-to-be-done

The jobs-to-be-done framework identifies the underlying progress a customer is trying to achieve, shifting focus from surface needs to core motivations to inform product strategy and user research.

Draft a jobs-to-be-done statement using a standard format that defines the target user segment, the specific context, and the core job they are trying to accomplish to guide feature definition.

Use structured discovery interview prompts to surface customer triggers, underlying motivations, and specific progress steps, revealing why customers hire a product for a particular job.

Use jobs-to-be-done for competitive analysis when you need to position your solution relative to alternative products hired for the exact same customer job, mapping the broader competitive landscape.

Yes, jobs-to-be-done reframes product requirements by focusing on the underlying job a customer needs accomplished rather than relying on surface needs or traditional demographic segments.

Yes, you can apply jobs-to-be-done during feature definition and ideation to ensure new product features directly support the core job and progress a target customer is trying to achieve.