What problem does it solve?
This Skill helps product teams understand the deeper motivations behind customer decisions by moving beyond surface-level pain points to uncover the jobs, forces, and triggers that drive switching behavior.
Core Features & Use Cases
- JTBD Analysis Generation: Creates job stories, functional/emotional/social job dimensions, and a structured Jobs-to-be-Done analysis based on customer research or guided discovery.
- Switching Forces Mapping: Identifies push, pull, anxiety, and habit forces that explain why customers leave current solutions and what motivates adoption.
- Product Discovery Support: Produces insights that inform problem validation, design thinking, PRDs, messaging, and MVP prioritization.
- Use Case: A product manager launching a SaaS tool can use this Skill to analyze interview notes, identify customer switching triggers, and define the outcomes the product must deliver.
Quick Start
Ask the jtbd-building skill to create a JTBD analysis for my product using my personas and customer research notes.