keyword-ad-landing-metrics

Map keyword, ad, and landing page metrics to Google Ads quality grades.

17|5|Updated Jun 25, 2026

Search Tags:#metrics #quality-score #google-ads #conversion-rate #impression-share #search-marketing

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill keyword-ad-landing-metrics

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: keyword-ad-landing-metrics
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/ads/metrics
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill keyword-ad-landing-metrics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the lack of visibility into the quantitative performance of specific search journeys by surfacing real-behavior metrics alongside Google's own quality grades for every stage of the funnel.

Core Features & Use Cases

Funnel Instrumentation: Displays metrics like Impression Share, CTR, and CVR next to Google's quality grades (Quality Score, Ad Relevance, Landing Page Experience).
Journey Audit: Enables users to identify whether performance issues stem from keyword relevance, ad creative, or landing page experience by comparing real data against Google's diagnostic grades.
Use Case: When auditing a Search campaign, use this skill to see if a low conversion rate is due to poor landing page experience or if the alignment is strong but the offer is failing to convert.

Quick Start

Use the keyword-ad-landing-metrics skill to analyze the performance metrics for the selected search campaigns and ad groups.

Frequently Asked Questions about keyword-ad-landing-metrics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit Google Ads search campaign performance alongside quality scores?▼

To audit Google Ads performance, map search journey metrics like CTR and conversion rate against Google's quality grades for keywords, ads, and landing pages to identify where funnel drop-offs occur.

What is the best way to diagnose low conversion rates in Google Ads search campaigns?▼

Diagnose low conversion rates by comparing real behavior metrics like impression share against diagnostic grades like landing page experience, helping you see if failures stem from poor relevance or weak offers.

How do I track impression share and conversion rate across the search auction funnel?▼

Track impression share and conversion rate by instrumenting the search auction funnel, mapping quantitative performance data to specific keywords, ad creatives, and landing page experiences.

Can I use this skill to identify whether poor ad relevance or landing page experience is hurting my search marketing?▼

Yes, you can identify performance issues by surfacing quantitative metrics side-by-side with Google Ads quality grades, directly comparing real data against diagnostic scores to pinpoint relevance drops.

Does this require specific Google Ads campaign structures to map keyword and landing page metrics?▼

It applies to search engine marketing audits by mapping data across specific search campaigns and ad groups, requiring accessible keyword, ad, and landing page metrics to generate diagnostic quality scores.