launch

Plan and execute product launches using the ORB channel framework.

2|Updated Jun 28, 2026
One-click install
npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill launch-aureliusivan
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/AureliusIvan/ai-geo-by-ivan/tree/main/skills/launch
Command: npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill launch-aureliusivan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the chaos and lack of momentum often associated with product releases by providing a structured framework for planning, executing, and sustaining interest in new features or products.

Core Features & Use Cases

  • ORB Framework: Strategically balances Owned, Rented, and Borrowed channels to maximize reach and conversion.
  • Phased Approach: Guides you through five distinct stages from internal testing to full public availability.
  • Use Case: Use this when you are preparing to release a new SaaS feature and need a comprehensive checklist and communication strategy to ensure maximum user adoption.

Quick Start

Use the launch skill to create a six-week go-to-market plan for our upcoming design review tool release.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a go-to-market strategy for a SaaS product launch?

To plan a product launch, use a phased execution approach that guides you through five distinct stages from internal testing to full public availability. This framework maintains momentum and maximizes user acquisition and retention for new SaaS features.

What is the ORB channel framework for product marketing?

The ORB channel framework is a product marketing strategy that balances Owned, Rented, and Borrowed communication channels. It maximizes reach and conversion rates during feature announcements by ensuring no single distribution method is over-relied upon.

How do I maintain post-launch momentum for a new feature announcement?

Maintaining post-launch momentum requires following a structured phased execution approach that extends beyond the initial release date. The framework ensures sustained user adoption by strategically managing communication channels through the five stages of availability.

Does this go-to-market framework work for single feature announcements?

Yes, the framework applies to both full SaaS product marketing and individual feature announcements. It provides a comprehensive checklist and communication strategy to ensure maximum user adoption for any new release.

What is the best way to structure a six-week launch plan for a design tool?

The best way to structure a six-week launch plan is by applying a phased execution approach combined with the ORB channel framework. This creates a comprehensive checklist and communication strategy ensuring structured progress from internal testing to public availability.