launch

Plan a product launch using a structured five-phase approach that covers pre-launch preparation, channel strategy, launch day execution, and post-launch momentum. The framework provides detailed checklists for each phase to ensure comprehensive coverage.

The ORB framework for marketing strategy categorizes outreach into Owned, Rented, and Borrowed channels. It helps structure launch planning by organizing where and how you broadcast feature announcements to capture attention and convert interest into users.

The best way to prepare for a Product Hunt launch is to use a specialized strategy that maximizes exposure and builds credibility. This involves coordinating your launch day activities using detailed checklists to maintain momentum and drive user adoption.

Announce new features using a tailored framework that scales based on the impact level of the update. This ensures appropriate marketing effort and channel selection, preventing over- or under-promotion of product management updates.

Maintain post-launch marketing momentum by applying ongoing strategies designed to ensure adoption and retention. This involves executing post-launch checklists that keep user interest high after initial feature announcements subside.