launch

Plan phased product launches with channel tactics and launch-day actions.

1|Updated Jul 9, 2026
One-click install
npx skills add https://github.com/ryzamedia/dustmarketingskills --skill launch-ryzamedia
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/ryzamedia/dustmarketingskills/tree/main/skills/launch
Command: npx skills add https://github.com/ryzamedia/dustmarketingskills --skill launch-ryzamedia

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams turn product, feature, and release announcements into coordinated launch campaigns that build awareness, capture demand, and convert interest into users.

Core Features & Use Cases

  • Launch Planning: Structure campaigns across internal, alpha, beta, early access, and full launch phases.
  • Channel Strategy: Apply the Owned, Rented, and Borrowed framework across email, social media, communities, partnerships, and marketplaces.
  • Launch Execution: Create Product Hunt plans, launch checklists, announcement tactics, post-launch adoption campaigns, and recovery plans for underperforming launches.
  • Use Case: Plan a six-week B2B SaaS launch using a small email list, social audience, early testers, partner channels, and a coordinated launch-day rollout.

Quick Start

Use the launch skill to create a phased go-to-market plan for my upcoming product release, including channel tactics, timeline, launch-day actions, and post-launch follow-up.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch for a B2B SaaS release?

To plan a B2B SaaS product launch, structure your campaign across internal, alpha, beta, early access, and full launch phases. This approach coordinates your email list, social audience, and partner channels to capture demand and build awareness.

What is the Owned-Rented-Borrowed framework for go-to-market channel strategy?

The Owned-Rented-Borrowed framework is a channel strategy for go-to-market planning that allocates tactics across email and social media, communities, partnerships, and marketplaces to maximize launch reach and convert interest into users.

How do I create a Product Hunt launch campaign and checklist?

Creating a Product Hunt launch campaign involves scheduling launch-day actions, announcement tactics, and post-launch adoption campaigns. A structured launch checklist ensures coordinated rollouts and helps execute recovery plans if the launch underperforms.

Can I use launch planning for feature announcements and ongoing release marketing?

Yes, launch planning applies to feature announcements and ongoing release marketing. It provides phased launch frameworks and announcement tactics that help structure updates to build momentum and convert user interest effectively.

What is the best way to recover an underperforming product launch?

The best way to recover an underperforming product launch is to apply graceful fallbacks and post-launch adoption campaigns. These tactics help recapture demand and adjust release strategies when initial launch metrics fall short.

Do I need a large email list to coordinate a phased release strategy?

No, a phased release strategy can be executed with a small email list. The framework coordinates early testers, social audiences, and partner channels alongside your list to build momentum and capture demand effectively.