launch-strategy

The ORB framework is a go-to-market strategy that categorizes marketing channels into Owned, Rented, and Borrowed to systematically plan and execute phased product launches while sustaining momentum across all touchpoints.

To plan a phased launch for a SaaS feature, apply a five-phase launch methodology alongside the ORB framework to structure channel strategy, schedule pre-launch, launch day, and post-launch activities, ensuring sustained momentum.

Yes, the launch strategy specifically includes Product Hunt launch strategy planning, utilizing the five-phase approach and ORB channel framework to coordinate pre-launch, launch day, and post-launch activities for maximum visibility.

The best way to sustain momentum after a product launch is by following a structured post-launch checklist that manages the ongoing launch lifecycle across Owned, Rented, and Borrowed channels to maintain audience engagement.

Yes, this go-to-market strategy explicitly handles launch lifecycle management by providing structured checklists for post-launch activities, ensuring your SaaS product maintains momentum across channels beyond the initial release date.