launch-strategy

A phased product launch coordinates announcements across owned, rented, and borrowed channels through a structured five-stage approach. This framework progresses from Internal and Alpha phases through Beta, Early Access, and Full Launch to build sustained market momentum.

The ORB framework structures go-to-market campaigns by categorizing distribution channels into Owned, Rented, and Borrowed. This classification helps product teams systematically allocate launch resources and coordinate messaging across each channel type for maximum reach.

Preparing for a Product Hunt launch requires scheduling your announcement within the broader five-phase strategy to ensure early access momentum. The framework provides specific readiness tactics to generate post-launch engagement and sustain ongoing visibility.

Yes, this launch strategy supports scenario planning for SaaS feature updates, new product announcements, and re-launches. You provide product context and goals to generate a customized multi-channel phased launch plan with actionable checklists.

Maintaining momentum after a full product launch requires specific post-launch tactics outlined in the framework's ongoing guidance. This includes practical checklists and enablement strategies to transition from initial launch buzz to sustained adoption.