launch-strategy

Plan a SaaS go-to-market strategy by applying a structured five-phase execution approach that progresses from internal feedback to full public availability, building sustained user momentum across owned, rented, and borrowed marketing channels.

The ORB framework for product launches organizes marketing efforts into Owned, Rented, and Borrowed channels to maximize reach and sustainability, ensuring your go-to-market strategy effectively builds anticipation and converts interest into active users.

Execute a feature announcement by distributing updates across owned, rented, and borrowed channels using a comprehensive launch checklist, ensuring no critical detail is missed before, during, or after the release to sustain user momentum.

Yes, you can use this framework to plan a beta program release, as the five-phase approach specifically applies to SaaS beta programs and feature updates, guiding the entire lifecycle from internal feedback to full public availability.

The best way to build anticipation for a new product release is following a phased execution approach that structures pre-launch tasks, ensuring your marketing efforts systematically build and sustain user momentum leading up to full availability.

Ensure you do not miss critical steps during a feature update launch by utilizing a comprehensive launch checklist that provides step-by-step tasks to verify all details before, during, and after the release across all marketing channels.