launch-strategy

A phased SaaS product launch structures momentum across internal, alpha, beta, early access, and full launch stages. Each phase includes concrete actions and checklists to guide owned, rented, and borrowed channels for maximizing early adoption.

The ORB framework structures go-to-market channel planning across Owned, Rented, and Borrowed channels. This approach maximizes reach and control during product launches by organizing distribution channels based on your level of ownership and audience access.

Executing a beta launch with a waitlist involves progressing through the early access phase of a five-stage launch process. This stage provides concrete actions for waitlist management, early access distribution, and automated onboarding to sustain post-launch momentum.

Sustaining user adoption after a product launch requires post-launch momentum strategies. These include implementing automated onboarding sequences, delivering continuous feature updates, and maintaining ongoing communication across your owned channels to drive long-term engagement.

Yes, the launch process supports Product Hunt campaign preparation within the full launch phase. It guides campaign planning across rented and borrowed channels to maximize reach, coordinating announcements and early access outreach for launch day.

This go-to-market methodology applies to both full SaaS product launches and individual feature rollouts. You can scale the five-phase launch process and ORB framework to plan feature announcements and maximize early adoption for any release.