launch-strategy

Plan a multi-phase product launch by mapping assets and timelines across a five-phase approach: Internal, Alpha, Beta, Early Access, and Full Launch. Use the ORB framework to coordinate owned, rented, and borrowed channels for consistent momentum and measurable outcomes.

The ORB framework for go-to-market channel strategy categorizes distribution into owned, rented, and borrowed channels. It structures channel coordination to ensure consistent momentum across multi-phase product launches and feature releases.

Maintain post-launch momentum after a Product Hunt release by applying post-launch marketing governance, checklists, and templates. This structured approach transitions launch traffic into sustained growth across your owned and rented channels.

Yes, you can use a phased launch strategy for SaaS feature releases. The five-phase launch approach scales from full product rollouts to individual feature drops, adapting internal teams, marketing, and partnerships for targeted releases.

To structure a product launch timeline, you need to specify audience size, channels, timeline, and assets. These inputs feed into the five-phase launch framework to produce actionable checklists and governance templates.

The best way to coordinate Beta and Early Access launches for a SaaS product is using a structured five-phase framework. This approach aligns internal teams, marketing, and partnerships to build measurable momentum before the full launch.