What problem does it solve?
This Skill helps teams plan product launches, feature announcements, and release strategies that capture attention, convert interest into users, and sustain momentum through phased preparation and post-launch follow-up.
Core Features & Use Cases
- ORB Framework: Guides channel strategy across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (guest posts, partnerships) channels to funnel attention into assets you control.
- Five-Phase Launch Plan: Provides a clear pathway from Internal and Alpha testing through Beta, Early Access, and Full Launch with concrete actions and goals for each phase.
- Product Hunt & Post-Launch Playbooks: Actionable checklists for Product Hunt preparation, launch-day engagement, and steps to convert short-term spikes into owned relationships.
- Recovery & Ongoing Marketing: Diagnostics for failed launches, 30-day recovery recommendations, and guidance for prioritizing future announcements by impact.
- Use Case: Map a six-week go-to-market plan for a B2B SaaS feature release that leverages an email list, social presence, and targeted partner outreach.
Quick Start
Create a six-week phased launch plan for a B2B SaaS design-review tool targeting Product Hunt with an email list of 500 subscribers.
