launch-strategy

To plan a product launch across multiple channels, you structure your strategy using the ORB framework, coordinating activities across Owned, Rented, and Borrowed channels to maximize both control and reach.

The ORB framework is a go-to-market strategy model that structures product launches across Owned, Rented, and Borrowed channels. It maximizes launch momentum by balancing direct control with extended audience reach.

Yes, you can use it to coordinate SaaS waitlist campaigns. The strategy applies structured planning across a five-phase approach, covering everything from internal preparation to full-market rollout.

To sustain momentum after a feature announcement, apply post-launch tactics designed to maintain adoption and retention. This ensures your product launch retains attention well beyond the initial rollout phase.

Yes, this launch strategy includes Product Hunt prep. It provides specific tactics and audience-building timelines to ensure your rollout is coordinated and optimized for platform-specific announcements.

The best way to structure a phased feature rollout is using a five-phase launch approach. This method transitions from internal preparation to full market rollout, ensuring sustained momentum across all channels.