marketing-claims-review

To review marketing claims for substantiation risk, paste your landing page, email, or ad copy to extract and classify each factual, comparative, implied, or absolute claim against FTC standards. The skill flags non-puffery claims lacking evidence and provides rewording suggestions to ensure advertising compliance.

Puffery in advertising refers to subjective, exaggerated statements that require no evidence, while substantiation risk applies to factual, comparative, or absolute performance promises. The skill classifies each extracted marketing phrase into these categories to determine which claims require supporting evidence before publication.

To fix marketing copy lacking claim substantiation, use the skill's copy-risk remediation feature to generate suggested rewrites for risky phrases. It provides a readiness decision and escalation guidance, advising when attorney review or additional factual evidence is necessary before shipping the asset.

Yes, you can audit an email campaign for comparative advertising compliance by pasting the email copy into the skill. It identifies comparative claims, checks if substantiation evidence is available, and flags any statements that might trigger regulatory or competitor challenges based on your configured standards.

You should escalate marketing copy for attorney review when the skill identifies non-puffery claims requiring specific factual evidence that is currently unavailable, or when jurisdiction-specific standards research yields thin coverage. The skill provides explicit escalation guidance in its decision output for these scenarios.