What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, wasted momentum, and one-day spikes that fade. This Skill provides a complete launch strategy framework so every release builds compounding attention and converts interest into users. ## Core Features & Use Cases - ORB Channel Framework: Structures launch marketing across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (guest content, influencers) channels. - Five-Phase Launch Process: Guides Internal, Alpha, Beta, Early Access, and Full Launch stages with concrete actions and goals for each. - Product Hunt Playbook: Covers pre-launch preparation, launch-day engagement, and post-launch follow-up with real case studies. - Use Case: A SaaS team about to ship a major feature uses this Skill to build a launch checklist, prepare a Product Hunt listing, stagger announcements, and set up post-launch onboarding emails. ## Quick Start Ask the assistant to create a launch plan for your upcoming feature release, including channel strategy, phased rollout, and a launch-day checklist.
