What problem does it solve? Deciding how to split a marketing budget across channels is difficult because channel effects overlap, saturate, and lag over time. This Skill produces an evidence-backed marketing mix allocation decision and operating plan grounded in incrementality, margin, and strategic effects rather than generic benchmarks. ## Core Features & Use Cases - Channel Response Modeling: Separates base demand, estimates incremental response, and models lag and saturation per channel. - Constrained Optimization: Ranks allocation options by risk-adjusted value, confidence, and hard-constraint compliance, with downside and stress-case simulation. - Experiment Validation: Recommends the cheapest decision-relevant test when evidence could reverse the recommendation. - Use Case: A founder asks how to reallocate a quarterly budget across paid search, social, and email without exceeding cash limits. The Skill loads company context, compares feasible options against the counterfactual, and returns a ranked plan with owners, KPIs, and monitoring thresholds. ## Quick Start Use the marketing mix model skill to recommend a budget allocation across our marketing channels given our current spend, margins, and cash constraints.
