marketing-psychology

Score psychological models by leverage and feasibility for marketing decisions.

41|12|Updated Jan 16, 2026

Search Tags:#decision making #marketing #psychology #ethics #persuasion #behavioral science

Ready to run

npx skills add https://github.com/nguyenphp/antigravity-marketing --skill marketing-psychology-nguyenphp

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/marketing-psychology
Command: npx skills add https://github.com/nguyenphp/antigravity-marketing --skill marketing-psychology-nguyenphp

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand and ethically apply psychological principles to marketing challenges, ensuring your strategies are effective and user-centric.

Core Features & Use Cases

Behavioral Analysis: Identifies key behaviors to influence at different stages of the customer journey.
Model Prioritization: Uses a scoring system (PLFS) to rank psychological models by leverage and feasibility.
Ethical Guardrails: Ensures all recommendations are transparent and user-benefit aligned.
Use Case: When designing a pricing page, this Skill can recommend the optimal number of plans and how to present them to reduce decision fatigue and increase conversions, while avoiding manipulative tactics.

Quick Start

Apply the 'Paradox of Choice' model to our pricing page to reduce customer hesitation.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply behavioral science to marketing decisions?▼

Applying behavioral science to marketing decisions involves defining target behaviors, shortlisting relevant mental models, and scoring them using a psychological leverage and feasibility system to generate actionable implementation steps.

What is the best way to reduce decision fatigue on a pricing page?▼

The best way to reduce decision fatigue on a pricing page is to apply the Paradox of Choice model, prioritizing recommendations via a leverage and feasibility scoring system to ethically influence behavior and increase conversions.

Can I use psychological persuasion in marketing without using manipulative tactics?▼

Yes, you can use psychological persuasion ethically by implementing ethical guardrails that ensure marketing recommendations remain transparent and user-benefit aligned across customer journey stages to avoid manipulative tactics.

How does the psychological leverage and feasibility scoring system work for marketing psychology?▼

The psychological leverage and feasibility scoring system works by ranking behavioral science models based on their psychological leverage and implementation feasibility, translating prioritized insights into actionable marketing steps.

When do I need to use mental models for customer journey optimization?▼

You need to use mental models for customer journey optimization when you want to increase clarity and reduce friction, specifically by identifying and ethically influencing key behaviors at different stages of the customer journey.