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marketing-psychology

Apply ethical psychological principles to marketing decisions across copywriting, pricing, and A/B testing.

Updated Apr 21, 2026
Search Tags:#onboarding#pricing#marketing#psychology#copywriting#persuasion#mental-models
One-click install
npx skills add https://github.com/scanbott/claude-skills --skill marketing-psychology-scanbott
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/scanbott/claude-skills/tree/main/marketing-psychology
Command: npx skills add https://github.com/scanbott/claude-skills --skill marketing-psychology-scanbott

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to translate psychological insights into practical, ethical strategies that move decisions. This skill provides a curated framework of psychological principles and mental models tailored for marketing, pricing, messaging, onboarding, and growth experiments.

Core Features & Use Cases

  • Mental models catalog: Apply a curated set of psychological principles to marketing strategy, messaging, pricing, and product design.
  • Practical guidance: Concrete applications for copywriting, pricing, onboarding, A/B testing, and growth experiments with ethical guardrails.
  • Cross-channel scenarios: Use cases across ads, content, sales, and product marketing to improve conversions and awareness.

Quick Start

Provide a concise list of the three most relevant psychological principles for your current campaign and three concrete experiments to test them.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply psychological principles to marketing copywriting?▼

Apply psychological principles to marketing copywriting by using a structured taxonomy of mental models to generate copy-ready prompts. This provides concrete applications for messaging with ethical guardrails to influence decisions.

What's the best way to use mental models for pricing and onboarding strategies?▼

Use mental models for pricing and onboarding by applying curated psychological principles directly to product design and growth experiments. This translates psychological insights into practical, ethical strategies that move user decisions.

How does ethical persuasion work in growth experiments and A/B testing?▼

Ethical persuasion in A/B testing works by applying a curated framework of psychological principles to growth experiments. It provides practical guidance for cross-channel scenarios like ads and content to improve conversions with ethical guardrails.

Can I use marketing psychology frameworks for cross-channel ads and content?▼

Yes, you can use marketing psychology frameworks for cross-channel ads, content, sales, and product marketing. The framework provides use cases across these channels to apply mental models for improving both awareness and conversions.

When should I not use psychological mental models in marketing campaigns?▼

You should not use psychological mental models in marketing campaigns without ethical guardrails in place. The approach is structured to translate psychological insights ethically, avoiding manipulative tactics when influencing pricing, messaging, and onboarding decisions.

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