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marketing-psychology

Apply psychological principles and mental models to marketing tasks.

Updated Aug 27, 2026
Search Tags:#copywriting#mental-models#behavioral-science#conversion-optimization#pricing-psychology#marketing-psychology
One-click install
npx skills add https://github.com/tDalile/dotfiles --skill marketing-psychology-tdalile
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/tDalile/dotfiles/tree/main/agents/skills/marketing-psychology
Command: npx skills add https://github.com/tDalile/dotfiles --skill marketing-psychology-tdalile

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketers apply psychological principles, mental models, and behavioral science to understand why customers make decisions and to design marketing that ethically increases engagement, conversions, and retention. It instructs the assistant to check for product context when available so recommendations are tailored to the specific product and audience.

Core Features & Use Cases

  • Model-driven diagnosis: Identify which cognitive biases and mental models (anchoring, loss aversion, social proof, etc.) explain customer behavior and conversion obstacles.
  • Practical marketing applications: Turn models into concrete tactics for pricing pages, onboarding flows, copy, CTAs, and experiment hypotheses (for example, using decoys to nudge tier selection).
  • Ethical implementation guidance: Recommend ways to use scarcity, defaults, and reciprocity responsibly and avoid manipulative practices.
  • Cross-skill coordination: Recommend consulting related skills such as page-cro, copywriting, pricing-page optimization, and ab-test-setup for experiments and execution.

Quick Start

Generate marketing recommendations that apply relevant psychological principles to improve conversion on my pricing page and check product-marketing-context.md first.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to improve marketing conversion rates?▼

Marketing psychology leverages cognitive biases and mental models—such as anchoring, loss aversion, and social proof—to diagnose customer behavior and design targeted tactics for pricing pages, copywriting, and onboarding flows that ethically increase conversions.

What psychological principles should I use for pricing page optimization?▼

Pricing page optimization benefits from psychological principles like anchoring to frame value and decoy effects to nudge tier selection. These mental models guide specific implementation steps for messaging and design that influence customer behavior and retention.

How do I use scarcity and reciprocity in marketing without being manipulative?▼

To use scarcity, defaults, and reciprocity ethically without being manipulative, follow ethical implementation guidance that recommends responsible tactics for influencing customer behavior while avoiding deceptive practices in your copywriting and growth experiments.

Can I use marketing psychology for both B2B and B2C growth experiments?▼

Yes, marketing psychology applies to both B2B and B2C contexts for growth experiments. It turns behavioral models into concrete experiment hypotheses for onboarding flows, page optimization, and messaging tailored to your specific product and audience.

What's the best way to diagnose why customers abandon onboarding flows?▼

The best way to diagnose onboarding flow abandonment is model-driven diagnosis, which identifies which cognitive biases and mental models explain customer behavior and conversion obstacles, then translates those findings into specific implementation steps for design and messaging.

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