marketing-psychology

Look up psychological principles and mental models for marketing challenges.

11|4|Updated Feb 9, 2026
One-click install
npx skills add https://github.com/wpank/ai --skill marketing-psychology-wpank
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/wpank/ai/tree/main/skills/marketing/marketing-psychology
Command: npx skills add https://github.com/wpank/ai --skill marketing-psychology-wpank

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps users understand and apply over 70 psychological principles and mental models to improve marketing strategies, conversion rates, and consumer understanding.

Core Features & Use Cases

  • Model Lookup: Access a searchable database of psychological principles categorized by application (e.g., pricing, persuasion, onboarding).
  • Challenge-Based Recommendations: Quickly find relevant models for specific marketing challenges like low conversions, price objections, or building trust.
  • Use Case: A marketer struggling with low website conversion rates can use this Skill to identify principles like Hick's Law or Activation Energy, understand their application, and implement tactics to improve user flow and decision-making.

Quick Start

Use the marketing psychology skill to find models for increasing customer urgency.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I use psychological principles to improve website conversion rates?

To improve website conversion rates, apply psychological principles like Hick's Law to simplify user flow and reduce decision friction. This Skill provides over 70 categorized mental models to help identify and implement specific persuasion tactics for low-converting pages.

What mental models help overcome price objections in marketing?

Mental models targeting pricing and consumer behavior help overcome price objections by reframing value and leveraging cognitive biases. Use this Skill's challenge-based lookup to find relevant psychological principles specifically categorized for addressing pricing resistance.

Can I find specific persuasion techniques for building customer trust?

Yes, you can find persuasion techniques for building customer trust by searching the categorized reference library of psychological principles. The Skill allows you to look up models based on specific marketing challenges like trust building and onboarding.

How does consumer behavior research apply to conversion optimization?

Consumer behavior research applies to conversion optimization by explaining cognitive biases and decision-making triggers that drive user actions. This Skill translates these psychological concepts into data-driven marketing strategies and practical applications.

What is the best way to increase customer urgency using psychology?

The best way to increase customer urgency using psychology is to apply specific mental models that trigger loss aversion and scarcity. This Skill helps identify relevant psychological principles and explains their practical application for driving immediate action.