media-plan

Generate a cross-channel paid media plan by inputting your total budget, campaign dates, target audiences, and available channels to receive automated budget allocation, flight scheduling, and audience targeting matrices across Google Ads, Meta, and LinkedIn.

Budget allocation and flight scheduling distribute your total advertising spend across specific time periods and channels, producing a pacing calendar and channel allocation tables to align with seasonal campaign objectives.

Set up creative rotation by providing existing assets to generate a fatigue and refresh schedule, while measurement tracking is established through predefined KPIs, attribution approaches, and channel-specific tracking requirements for programmatic CTV.

Yes, you can use this media planning workflow for TikTok, native, audio, and OOH channels by specifying them as available channels to receive structured platform setup checklists, targeting matrices, and reach and frequency estimates.

Configure contingency holdback by defining reallocation triggers within the media plan, allowing the workflow to automatically shift budget away from underperforming channels and pacing targets during retargeting flows.