mkt-performance-report

Generate marketing performance reports with executive summaries and trend analysis.

520|175|Updated Apr 8, 2026
One-click install
npx skills add https://github.com/EvolutionAPI/evo-nexus --skill mkt-performance-report
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: mkt-performance-report
Source: https://github.com/EvolutionAPI/evo-nexus/tree/main/.claude/skills/mkt-performance-report
Command: npx skills add https://github.com/EvolutionAPI/evo-nexus --skill mkt-performance-report

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill removes the manual effort of synthesizing marketing metrics into a clear, stakeholder-ready report by turning raw analytics or provided data into an executive summary, trend analysis, and prioritized optimization recommendations.

Core Features & Use Cases

  • Structured Reports by Cadence: Create weekly, monthly, or quarterly summaries formatted for standups, stakeholder decks, or QBRs.
  • Multi-scope Support: Produce campaign-level, channel-level (email, social, paid, SEO), content performance, or cross-channel marketing reports.
  • Actionable Recommendations: Deliver prioritized, effort-impact scored fixes and a 3‑point next-period focus with testing guidance and forecasting caveats.
  • Templates & Appendix-ready Output: Generates executive summaries, metric tables, trend analysis, and appendix sections suitable for slide decks or dashboards.
  • Use Case: Wrap up a paid social campaign by extracting clicks, spend, ROAS, and conversion data to produce a one-page summary and three prioritized optimization tests.

Quick Start

Generate a monthly marketing performance report for the past 30 days across all channels, including an executive summary, key metrics table, trend analysis, top wins and misses, and three prioritized recommendations.

Frequently Asked Questions about mkt-performance-report

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a marketing performance report from raw analytics data?

Marketing performance reporting synthesizes campaign and channel metrics into structured summaries for stakeholders. It transforms raw analytics data into executive summaries, trend analysis, and prioritized recommendations suitable for dashboards or slide decks.

Can I build a monthly campaign summary for a stakeholder deck?

Yes, you can build monthly, weekly, or quarterly marketing summaries formatted for stakeholder decks, standups, or QBRs. Provide the time period and analytics data to receive an executive summary, metric tables, and appendix-ready sections.

What is the best way to analyze channel performance across paid, social, and SEO?

The best way to analyze channel performance is using multi-scope reporting to evaluate email, social, paid, and SEO metrics together. This identifies top wins, misses, and delivers effort-impact scored optimization fixes for each channel.

How do I get prioritized optimization recommendations from campaign metrics?

You get prioritized optimization recommendations by processing campaign metrics like clicks, spend, and ROAS. The system generates effort-impact scored fixes and a 3-point next-period focus with testing guidance and forecasting caveats.

Does marketing performance reporting support comparison windows for trend analysis?

Yes, marketing performance reporting accepts custom time periods and comparison windows to conduct trend analysis. It evaluates metric shifts between periods to highlight performance trends, top wins, and misses in the final output.