msp-leadgen

Request a sweep of a town, corridor, or zip code and the skill searches public sources like business listings, chamber directories, and state registries for 15-25 candidate businesses. Each candidate is desk-scored 0-100 and delivered in a sorted spreadsheet with dossiers for the top prospects.

The rubric awards points for headcount in the 25-75 range, no findable IT staff, compliance-heavy verticals, growth signals, IT pain clues, local establishment, and an identifiable decision maker. Scores of 70+ are green, 45-69 yellow, and under 45 red, with unknowns scoring zero rather than being guessed.

Yes, a secondary workflow handles single-company research: desk score, dossier, decision-maker identification, contact plan, and a first-touch draft. If the score comes out red, the skill explains which signals disqualified the business.

The contact playbook treats legal rules as a floor: cold B2B email requires a physical mailing address, truthful subject lines, and opt-out honoring, while calls must be manual to business landlines with no autodialed texts. Drafts carry a mailing-address placeholder until you designate one, and real legal questions are escalated to an attorney.

Research uses only public information: map and business listing platforms, professional network company pages, chamber and association directories, state Secretary of State registries, local business press, and job boards. No pretext calls, scraping behind logins, or purchased lists without an explicit owner decision.

Desk research infers headcount and IT posture from public signals, so estimates are labeled as estimates and unknowns score zero rather than being guessed. Directory data can be stale, so dossier facts are cross-checked against the business's own website and a second source before outreach.