mx-search-term-harvest

Amazon Ads campaign optimization identifies high-converting search terms from auto or broad match campaigns and promotes them to explicit keyword targeting with bid recommendations. It analyzes lifetime performance slices to surface efficient targets.

Harvesting ASIN targets converting on conquest placement in auto campaigns identifies products receiving efficient conversions and promotes them to explicit ASIN targeting campaigns. It extracts these targets from your search term corpus performance data.

Moving converting search terms into explicit keyword targeting requires analyzing search term performance slices and promoting high-converting terms to dedicated campaigns. The process provides specific match types, campaign placements, and bid recommendations for each candidate.

Yes, identifying search terms for Amazon Ads requires the mx-search-term-data-pull artifact to provide the search term corpus and lifetime performance slices needed for analysis. A MixShift account and access to brand context files are also required.

Yes, Amazon Ads keyword targeting recommends bids for harvested search terms by surfacing the observed cost-per-click from window performance data as a starting point. It also recommends specific campaigns and match types for placement.

Converting ASIN targets not showing in explicit ASIN targeting campaigns are likely only running under auto match conquest placements. The harvesting process identifies these hidden targets and promotes them to dedicated explicit campaigns for direct control.