narrative-landscape

Brand narrative mapping scores competitor positioning signals across curated market dimensions on a -5 to +5 scale. It identifies crowded messaging clusters and highlights unclaimed narrative opportunities to guide differentiation strategy.

To run competitive narrative mapping, provide 4 to 8 competitors, 3 to 5 narrative dimensions for evaluation, and URLs or sources containing each competitor's messaging signals for extraction.

Cluster and gap analysis identifies market differentiation by mapping competitor scores across narrative dimensions to locate crowded messaging territories and open gaps. It then quantifies the potential of each unclaimed opportunity based on customer value.

Yes, you can use this for messaging strategy planning and competitive audits. It applies narrative mapping to select the best messaging territory based on brand credibility and customer value, outputting a concrete content plan.

The best way to select narrative dimensions is choosing contrasting market axes like price-value versus innovation-reliability, or specialist versus generalist. These dimensions frame the -5 to +5 scale used to score competitor messaging placements.