paid-ads

Plan and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, and Twitter/X.

Updated Feb 28, 2026
One-click install
npx skills add https://github.com/raphaelmans/agent-skills --skill paid-ads-raphaelmans
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/raphaelmans/agent-skills/tree/main/paid-ads
Command: npx skills add https://github.com/raphaelmans/agent-skills --skill paid-ads-raphaelmans

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Helps marketers design and execute effective paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and other platforms, delivering clearer strategy, targeting, and optimization guidance to improve ROAS and reduce wasted spend.

Core Features & Use Cases

  • Campaign strategy development across platforms, including objective alignment, budgeting, and funnel structure.
  • Audience targeting guidance (lookalikes, retargeting, exclusions) and platform-specific tactics.
  • Campaign optimization playbooks and templates to improve ROAS, CPA, and efficiency.
  • Bulk ad creative iteration support and references for best practices (see ad-creative and references/ad-copy-templates.md) for scalable creative generation.

Quick Start

Describe your campaign goals, target audience, budget, and offer so I can propose a baseline paid-ads plan.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize paid ads campaigns to improve ROAS and reduce wasted spend?

To optimize paid ads campaigns, align campaign objectives with your funnel structure, refine audience targeting using lookalikes and exclusions, and apply campaign optimization playbooks to improve ROAS and reduce wasted spend.

Can I use this paid ads strategy for both Google Ads and Meta campaigns?

Yes, this paid ads strategy supports major platforms including Google Ads, Meta, LinkedIn, and Twitter/X, providing platform-specific tactics for audience targeting, budgeting, and creative optimization.

What's the best way to structure audience targeting for retargeting campaigns?

The best way to structure audience targeting for retargeting is to layer lookalike audiences with strategic exclusions, ensuring your retargeting campaigns reach high-intent users without wasting budget on existing customers.

How do I plan a paid advertising campaign from scratch across multiple platforms?

To plan a paid advertising campaign, define your campaign goals, target audience, budget, and offer, then map the objective alignment and funnel structure to generate a baseline paid-ads plan.

Does this approach support bulk ad creative iteration for scalable campaign optimization?

Yes, this approach supports bulk ad creative iteration by providing references for best practices and scalable ad-copy templates, enabling efficient creative generation for ongoing campaign optimization.

When should I not use a single platform strategy for paid advertising?

You should not use a single platform strategy when your target audience spans multiple networks, as cross-platform campaign structure guidance ensures broader reach and better audience targeting alignment.