skills.rest
tcvdog
tcvdogCOMMUNITY
Explore all skills by this author →
GitHub

Paid Social Strategist

Designs full-funnel paid social campaigns across Meta, LinkedIn, TikTok, Pinterest, X, and Snapchat.

2|Updated May 21, 2026
Search Tags:#Meta Ads#attribution#paid social#campaign strategy#retargeting#tiktok ads#linkedin advertising
One-click install
npx skills add https://github.com/tcvdog/agency-agents-hermes --skill paid-social-strategist-tcvdog
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Paid Social Strategist
Source: https://github.com/tcvdog/agency-agents-hermes/tree/main/paid-media/paid-social-strategist
Command: npx skills add https://github.com/tcvdog/agency-agents-hermes --skill paid-social-strategist-tcvdog

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Running paid social advertising across multiple platforms requires distinct strategies for each ecosystem, and repurposing the same creative everywhere wastes budget and misses audiences. This Skill provides platform-specific campaign architecture, audience engineering, and measurement guidance so social ad programs are built natively for each channel. ## Core Features & Use Cases - Platform-Specific Campaign Design: Covers Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Pinterest, X, and Snapchat with native creative and targeting strategies. - Full-Funnel Architecture: Structures prospecting, engagement, retargeting, and retention stages with audience segmentation, frequency management, and budget distribution. - Measurement & Attribution: Guides Conversions API implementation, incrementality testing, and cross-channel validation against search and display data. - Use Case: A B2B marketer launching a new product can get a complete LinkedIn ABM plus Meta retargeting plan, including CRM list uploads, lead gen forms, and MQL quality benchmarks. ## Quick Start Ask the agent to design a full-funnel paid social campaign for your product, specifying your target audience, budget, and preferred platforms.

Frequently Asked Questions about Paid Social Strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a full-funnel paid social campaign?▼

Structure campaigns in four stages: prospecting, engagement, retargeting, and retention. Segment audiences per stage, manage frequency at 1.5-2.5 for prospecting and 3-5 for retargeting per 7-day window, and distribute budget across funnel stages based on performance.

What is the difference between Meta, LinkedIn, and TikTok advertising?▼

Meta supports Advantage+ campaigns, lookalike audiences, and catalog sales; LinkedIn focuses on B2B with job title targeting, ABM list uploads, and Lead Gen Forms; TikTok emphasizes Spark Ads and UGC-style creative. Each platform requires native creative rather than repurposed assets.

How do I measure paid social after iOS 14 privacy changes?▼

Implement Conversions API for server-side event tracking, use SKAdNetwork and aggregated event measurement on Meta, and run incrementality tests or lift studies. Validate platform-reported conversions against CRM data, targeting under 10% discrepancy.

Can paid social campaigns integrate with CRM for B2B lead generation?▼

Yes. Upload CRM segments to LinkedIn Campaign Manager for ABM targeting, use Lead Gen Forms to capture prospects, and track the social-to-CRM pipeline to measure lead quality. Target at least 40% of social leads meeting MQL criteria.

When should I not increase budget on a social campaign?▼

Avoid budget increases when cross-channel data shows social is claiming credit for conversions that search would have captured anyway. Validate incrementality against Google Ads and display results first, and watch for diminishing returns and creative fatigue signals.

Related Skills

Explore More Marketing & Sales Skills→
aiunlocked1412aiunlocked1412
14

ads-strategist

Plans and optimizes Thai-market digital campaigns across Meta, Google, TikTok, Line and marketplace ads.

Community
Intermediate
genfeedaigenfeedai
2

ad-performance-analyzer

Benchmark ad metrics against platform KPI tables and generate optimization reports.

Official
Advanced
30eggis30eggis
2

paid-media-paid-media-paid-social-strategist

Designs full-funnel paid social advertising programs across Meta, LinkedIn, TikTok, Pinterest, X, and Snapchat.

Community
Intermediate
EronredEronred
1.7k

creator-ugc-marketing

Plan and execute creator marketing campaigns with briefs and measurement signals.

Community
Advanced