paw-mkt-product-context

What problem does it solve?

Positioning and messaging teams often struggle to build and maintain a single, authoritative product context document that captures verbatim customer language, objections, differentiation, and proof points to guide all downstream campaigns and content.

Core Features & Use Cases

• 12-section product marketing context document including positioning, audience, differentiation, proof points, and messaging framework, with alignments to brand-context and SOSTAC materials.
• Use cases include creating or updating paw-mkt-product-context across brands, auto-extracting insights from SOSTAC, and conducting focused interviews for new brands.
• Activation and governance: loads available config, syncs with brand-context.md, and saves the updated document to the canonical location.

Quick Start

Describe your brand and current materials, and I’ll build or update the paw-mkt-product-context document.