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product-marketing-context

Create or update product marketing context documents from SOSTAC files or interviews.

30|5|Updated Mar 6, 2026
Search Tags:#personas#positioning#copywriting#product-marketing#customer-language#sostac#brand-context
One-click install
npx skills add https://github.com/gnoviawan/agentic-marketing --skill product-marketing-context-gnoviawan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/gnoviawan/agentic-marketing/tree/main/skills/product-marketing-context
Command: npx skills add https://github.com/gnoviawan/agentic-marketing --skill product-marketing-context-gnoviawan

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Many marketing teams lack a single, actionable source of truth for product positioning, customer language, objections, personas, and proof points, causing generic or inconsistent marketing output. This Skill centralizes and distills strategic context into a consumable product-marketing-context document that every specialist reads before creating content or campaigns.

Core Features & Use Cases

  • Auto-extract from SOSTAC: Read existing SOSTAC phase files and map content into a 12-section product marketing context, surfacing gaps rather than re-asking known answers.
  • Focused interview flow: Run a three-round interview to capture product description, target audience, verbatim customer language, objections, and proof when source documents are unavailable.
  • Brand-aware file management: Select the active brand, read and update ./brands/{brand-slug}/product-marketing-context.md, preserve last-updated metadata, and summarize changes for downstream specialists.
  • Use cases: Initialize context for a new brand, refine positioning when content feels generic, or distill a completed SOSTAC plan into a practical copy-and-campaign reference.

Quick Start

Ask the skill to create or update the product marketing context for the chosen brand by extracting available SOSTAC files or running a focused interview to capture customer language, objections, personas, and proof points.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product positioning brief with customer language and personas?▼

You can generate a 12-section product marketing context document by extracting existing SOSTAC phase files. The Skill maps SOSTAC content into positioning, personas, and proof points while surfacing gaps rather than re-asking known answers.

What is the best way to document product marketing context for a new brand?▼

The best way to document product marketing context is by initializing a brand-specific reference file under ./brands/{brand-slug}/. This centralizes positioning, customer language, objections, personas, and proof points to prevent generic marketing output.

Can I use existing SOSTAC files to build a product marketing context document?▼

Yes, you can parse existing SOSTAC markdown files to map content into a 12-section product marketing context document. The extraction process surfaces missing information and gaps rather than re-asking previously answered questions.

How do I capture verbatim customer language and objections for copywriting?▼

You capture verbatim customer language and objections by conducting a focused three-round interview when source documents are unavailable. This extracts direct customer phrasing, personas, and proof points into a consumable positioning brief.

Does this product positioning approach work for updating an existing brand's marketing context?▼

Yes, it works for existing brands by reading and updating the ./brands/{brand-slug}/product-marketing-context.md file. It detects gaps in the current 12-section document, updates the last-updated metadata, and summarizes changes for downstream specialists.

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