product-marketing-context

Maintain consistent product positioning by building a centralized document that captures customer language, objections, differentiators, and proof points to guide all downstream marketing work. This living file ensures your messaging stays aligned and evidence-based across teams.

Yes, you can auto-extract customer language and proof points directly from existing SOSTAC plans. This mode integrates your strategic planning data to build a complete context layer, ensuring messaging is grounded in your current marketing framework without manual entry.

Document product differentiators without SOSTAC data by using focused interviews to gather customer language and objections. This mode ensures you capture strategic intelligence and build a comprehensive context layer even when formal planning documents are unavailable.

The best way to keep customer language and proof points updated is to use a freshness mechanism within your product-marketing context document. This supports quarterly reviews by signaling when strategic intelligence needs refreshing, keeping your downstream messaging accurate.

Yes, this approach works with multiple brands by reading supporting references like shared-patterns.md to tailor the context to each selected brand. It maintains a dedicated file per brand, ensuring positioning and differentiation remain distinct and organized.