perf-cpa-root-cause
OfficialDecompose CPA spikes to diagnose root causes with precision.
Marketing & Sales#root cause analysis#performance marketing#ad performance#data-driven decision-making#CPA analysis
Authorperceptiv-digital
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill quickly identifies the cause of a Cost Per Acquisition (CPA) spike in advertising campaigns, enabling efficient resolution.
Core Features & Use Cases
- Root Cause Analysis: Diagnoses the cause of CPA spikes, whether from tracking issues, site changes, ad creative problems, or auction factors.
- Data Decomposition: Breaks down CPA into its component parts (CPM, CTR, CVR) to isolate where the issue originated.
- Decision Support: Provides clear, actionable decisions on whether to fix, refresh, watch, keep, or kill the campaign based on the analysis.
Quick Start
Run the perf-cpa-root-cause skill and input your data to identify the cause of your CPA spike and the next steps.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: perf-cpa-root-cause Download link: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/archive/main.zip#perf-cpa-root-cause Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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