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perf-wasted-spend-killer

Evaluate ad spend efficiency and assign campaign statuses using performance metrics.

1|Updated Jun 22, 2026
Search Tags:#ROI analysis#ecommerce#performance marketing#campaign analysis#ad spend optimization
One-click install
npx skills add https://github.com/perceptiv-digital/ecommerce-operator-playbooks --skill perf-wasted-spend-killer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: perf-wasted-spend-killer
Source: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/tree/main/skills/perf-wasted-spend-killer
Command: npx skills add https://github.com/perceptiv-digital/ecommerce-operator-playbooks --skill perf-wasted-spend-killer

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This Skill helps ecommerce operators identify which ad campaigns are inefficient and should be optimized or paused.

Core Features & Use Cases

  • Ad Spend Analysis: Analyze ad spend by platform, including Meta, Google, TikTok, and commerce platforms.
  • Performance Metrics: Evaluate performance metrics such as CPA, ROAS, CTR, and CVR.
  • Decision Making: Make informed decisions on which campaigns to kill, refresh, watch, keep, or fix based on data and rules.
  • Use Case: Use this Skill to determine which ad campaigns are not generating sufficient returns on investment, allowing for more effective budget allocation.

Quick Start

Run the 'perf-wasted-spend-killer' play with your ad spend and performance data.

Frequently Asked Questions about perf-wasted-spend-killer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I identify wasted ad spend across my ecommerce campaigns?▼

To identify wasted ad spend, you analyze spend and performance metrics like CPA and ROAS to evaluate campaign efficiency. This Skill processes that data to determine whether to KILL, REFRESH, WATCH, KEEP, or FIX campaigns based on margin analysis.

What performance metrics do I need to evaluate ad spend efficiency?▼

Evaluating ad spend efficiency requires performance metrics such as CPA, ROAS, CTR, and CVR, alongside your total ad spend data. The analysis applies predefined rules to this data to detect inefficient campaigns.

Can I analyze campaign performance across multiple ad platforms like Meta and Google?▼

You can analyze campaign performance across multiple platforms including Meta, Google, TikTok, and commerce platforms. The analysis evaluates ad spend efficiency uniformly across these channels to identify wasted budget.

How do I decide whether to pause or optimize an underperforming ad campaign?▼

To decide whether to pause or optimize a campaign, this analysis assigns a status of KILL, REFRESH, WATCH, KEEP, or FIX. It makes this decision by applying predefined rules and margin analysis to your spend and performance data.

What is the best way to optimize budget allocation for performance marketing?▼

The best way to optimize budget allocation is to kill inefficient campaigns and reallocate funds to high-performing ones. This Skill identifies campaigns not generating sufficient ROI, allowing for more effective budget distribution.

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