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positioning

Define product positioning with the April Dunford framework through a seven-step process.

Updated Apr 1, 2026
Search Tags:#positioning#market-category#competitive-alternatives#target-customer#dunford-framework#unique-attributes#value-mapping
One-click install
npx skills add https://github.com/hpsgd/claude-marketplace --skill positioning-hpsgd
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning
Source: https://github.com/hpsgd/claude-marketplace/tree/main/plugins/product/gtm/skills/positioning
Command: npx skills add https://github.com/hpsgd/claude-marketplace --skill positioning-hpsgd

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning a product or feature precisely in the market is hard without a structured framework that aligns product, marketing, and sales around a clear value story.

Core Features & Use Cases

  • Step-by-step positioning workflow using the April Dunford framework, covering competitive alternatives, unique attributes, value mapping, target customer, and market category.
  • Built-in positioning canvas and narrative templates to draft a clear positioning statement and tagline.
  • Use cases include aligning GTM messaging, guiding product strategy, and accelerating sales conversations with a crisp value proposition.

Quick Start

Provide a complete positioning draft for a product or feature using the April Dunford framework.

Frequently Asked Questions about positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define product positioning using the April Dunford framework?▼

Define product positioning by working through a structured seven-step process covering competitive alternatives, unique attributes, value mapping, target customer, and market category to align your messaging around a clear value story.

What is the best way to align marketing, product, and sales around a single value story?▼

Aligning teams requires constructing a positioning canvas and a concise sales narrative using the April Dunford framework, ensuring marketing, product, and sales reference a validated, unified value proposition.

How does value mapping work when positioning a new product feature?▼

Value mapping connects your product's unique attributes to tangible benefits that matter to the target customer, differentiating it from competitive alternatives within the chosen market category.

Can I use this positioning framework to draft a tagline and sales narrative?▼

Yes, the workflow includes built-in templates to draft a positioning statement, a tagline, and a concise sales narrative, accelerating sales conversations with a crisp value proposition.

What do I need to start building a positioning canvas for my product?▼

You need to identify your product's competitive alternatives and unique attributes before mapping them to target customer value, which forms the foundation of your positioning canvas and statement.

When should I not use a structured positioning framework for GTM messaging?▼

Avoid using structured positioning frameworks if you cannot clearly identify competitive alternatives or unique attributes, as the seven-step process relies on validating these components to build a clear value story.

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