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positioning-workshop

Guide product teams through a structured positioning discovery workflow.

Updated Mar 16, 2026
Search Tags:#messaging#branding#positioning#workshop#product-management#stakeholders
One-click install
npx skills add https://github.com/RebelHawk-TK/DeepThinkTrader --skill positioning-workshop-rebelhawk-tk
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/RebelHawk-TK/DeepThinkTrader/tree/main/.agents/skills/positioning-workshop
Command: npx skills add https://github.com/RebelHawk-TK/DeepThinkTrader --skill positioning-workshop-rebelhawk-tk

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This workshop provides a structured, evidence-based approach to uncover and articulate a product's target customers, unmet needs, category framing, and competitive differentiation, enabling clear, defensible positioning.

Core Features & Use Cases

  • Adaptive, up-to-5-question discovery flow that surfaces target segments, customer needs, category, and differentiators.
  • Outputs a complete positioning statement and actionable alignment guidance to share with product, marketing, and sales teams.
  • Serves as a facilitator protocol that can be paired with a default workshop facilitation guide to govern session flow, prompts, and decision points.
  • Use cases include: defining positioning for a new product, repositioning an existing product, and aligning stakeholders before PRD, launch plans, or marketing materials.

Quick Start

Start by gathering 2–3 sources of context (marketing copy, customer feedback, competitive intel) and launch the positioning workshop to begin adaptive questioning.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the best way to write a product positioning statement?▼

To write a product positioning statement, use a structured discovery workflow to surface target customers, unmet needs, and competitive differentiation, yielding a Geoffrey Moore–style positioning statement backed by evidence.

How do I align stakeholders on product messaging before a launch?▼

Align stakeholders on product messaging by running a positioning workshop that outputs actionable alignment guidance and a defensible positioning statement to share with product, marketing, and sales teams.

How do I identify product differentiators and unmet customer needs?▼

Identify product differentiators and unmet needs through an adaptive Q&A discovery flow that prompts for target segments, category framing, and competitive intel to clarify your product's unique value.

Do I need customer feedback and competitive intel to start a positioning workshop?▼

Starting a positioning workshop requires gathering 2–3 context sources such as marketing copy, customer feedback, and competitive intel to ground the adaptive questioning in real evidence.

Can I use a positioning workshop to reposition an existing product?▼

You can use a positioning workshop to reposition an existing product by running the adaptive discovery flow to reassess your category, target segments, and differentiators against current market conditions.

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