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positioning-workshop

Guide product managers through adaptive positioning questions for target customer and differentiation.

Updated Apr 6, 2026
Search Tags:#differentiation#stakeholder-alignment#product-strategy#customer-research#geoffrey-moore#workshop-facilitation#positioning-workshop
One-click install
npx skills add https://github.com/sicktastic/skill-issue --skill positioning-workshop-sicktastic
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/sicktastic/skill-issue/tree/main/product-management/positioning-workshop
Command: npx skills add https://github.com/sicktastic/skill-issue --skill positioning-workshop-sicktastic

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill stops fuzzy or generic product messaging by guiding product managers through a structured discovery process that names the target customer, unmet need, category, benefits, and competitive differentiation before drafting PRDs, launch plans, or marketing materials.

Core Features & Use Cases

  • Adaptive five-question workshop: Collects context up front, then adjusts target-customer, job-to-be-done, category, benefit, and differentiation prompts to match B2B vs. B2C, new product vs. repositioning, and other nuances.
  • Facilitation protocol: Pairs with the workshop-facilitation skill for guided, single-question turns, numbered recommendations, interruption handling, and consistent progress labels so stakeholders stay aligned throughout the session.
  • Actionable output: Drives the creation of a Geoffrey Moore positioning statement using the referenced positioning-statement.md format, making it easy to stress-test with customers and feed into PRDs, press releases, and sales assets.

Quick Start

Run the positioning-workshop skill with your current messaging context and let it adaptively guide you through the target, need, category, benefit, and differentiation questions.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a product positioning statement when my messaging feels fuzzy?▼

To fix fuzzy messaging, run a structured positioning workshop that surfaces your target customer, unmet need, category, benefits, and differentiation before drafting any PRDs or marketing materials.

What is the best way to align stakeholders on product strategy before a launch?▼

Facilitate a structured positioning workshop using guided discovery and single-question turns to keep stakeholders aligned on product strategy and competitive differentiation throughout the session.

How do I differentiate a B2B product from competitors in a new category?▼

Differentiate a B2B product by running an adaptive five-question workshop that adjusts prompts for target customer, job-to-be-done, category, and benefit to match your specific B2B context.

Can I use a Geoffrey Moore positioning statement format for repositioning an existing product?▼

Yes, the guided workshop adapts to repositioning existing products by stress-testing target customer, unmet need, and differentiation to output a Geoffrey Moore positioning statement format.

How do I facilitate a product strategy workshop without losing stakeholder focus?▼

Use a facilitation protocol with single-question turns, numbered recommendations, and interruption handling to keep stakeholders focused and aligned during product strategy discovery sessions.

When should I run a positioning workshop instead of directly drafting a PRD?▼

Run a positioning workshop before drafting PRDs or launch plans when messaging is generic or unclear, ensuring the target, need, and differentiation are defined first.

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