press-release

Generate press releases and supporting media materials from announcement details.

49|19|Updated Jan 31, 2026
One-click install
npx skills add https://github.com/realjaymes/marketingagentskills --skill press-release-realjaymes
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: press-release
Source: https://github.com/realjaymes/marketingagentskills/tree/main/skills/press-release
Command: npx skills add https://github.com/realjaymes/marketingagentskills --skill press-release-realjaymes

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Many teams struggle to translate product launches, funding news, partnerships, or milestones into clear, newsworthy press materials that journalists can use. This Skill streamlines the creation of headlines, press release bodies, boilerplates, media contacts, FAQs, fact sheets, and pitch emails while enforcing newsworthiness checks and localization.

Core Features & Use Cases

  • Newsworthiness evaluation: Rate announcements on timeliness, relevance, impact, specificity, and proof and ask for stronger inputs when score is low.
  • Editorial angle selection: Generate 2–3 angles (product innovation, market trend, customer outcome, etc.) and default to the strongest when unspecified.
  • Complete press package output: Produce multiple headline and subheadline options, a standard-format press release, boilerplate, media contact block, pitch email for journalists, FAQ, and a fact sheet.
  • Style and localization rules: Apply AP-style guidance, avoid unverifiable superlatives, and localize dates, spelling, and currency for target geographies.
  • Guided intake and validation: Request critical inputs (company, announcement type, dateline, proof points, quotes, embargo details) and mark assumptions if data is missing.
  • Use Case: PR teams or founders preparing a product launch or funding announcement can get a journalist-ready press release and an outreach pitch in a single workflow.

Quick Start

Write a press release announcing our Series A funding for Product X with three headline options, a boilerplate, a fact sheet, and a journalist pitch email.

Frequently Asked Questions about press-release

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a press release for a product launch?

To write a press release, provide the company name, announcement type, dateline, proof points, and quotes. The Skill generates a standard-format release, multiple headline options, a boilerplate, fact sheet, and a journalist pitch email.

What makes an announcement newsworthy enough for media relations?

Newsworthiness is evaluated based on timeliness, relevance, impact, specificity, and proof. If the provided announcement details score low on these factors, the workflow requests stronger inputs before generating the press materials.

Can I generate a journalist pitch email and press kit in one workflow?

Yes, you can generate a complete press package in one workflow. Provide the announcement details, and the output includes a press release, boilerplate, media contact block, FAQ, fact sheet, and a pitch email for journalists.

How do I localize a press release for international media?

Press releases are localized by applying style guidance and adjusting dates, spelling, and currency for the target geography. Provide the specific target region details alongside the core announcement inputs to ensure correct localization.

What is the best way to choose an editorial angle for a funding announcement?

The workflow generates 2-3 editorial angles, such as product innovation, market trend, or customer outcome, and defaults to the strongest option. You can specify your preferred angle or let the system select the most impactful one.

Does the press release generator follow AP style?

Yes, the generated press release applies AP-style guidance and avoids unverifiable superlatives. This ensures the output meets standard journalistic formatting and editorial requirements for media outreach.