press-releases

A press release for a product launch needs a newsworthy angle, an inverted pyramid structure, a compelling headline, a lead paragraph with key facts, supporting quotes, and a boilerplate to meet journalistic standards and attract media coverage.

An announcement is newsworthy for a press release when it meets journalistic standards—such as a significant funding round, strategic partnership, executive hire, or product launch—offering timely, relevant information that media outlets would find valuable to their audiences.

The inverted pyramid structure for a press release places the most critical information in the headline and lead paragraph, followed by supporting body content and quotes, ending with a boilerplate, ensuring journalists get key details first.

The best way to distribute a press release involves a strategy combining wire services, direct pitching to journalists, offering exclusives, and using embargoes to maximize media impact and control the timing of your announcement.

Yes, a press release can announce a funding round and partnership, but each needs a distinct newsworthy angle. The skill guides you through identifying the strongest angle and structuring the release for maximum media impact.

You should not use a press release when your announcement lacks a newsworthy angle that meets journalistic standards. If the news does not offer timely value to media audiences, a press release will likely not generate coverage.