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product-marketing-context

Create per-product go-to-market context documents in .nomark/gtm/ from README and marketing copy.

5|2|Updated Feb 15, 2026
Search Tags:#personas#positioning#go-to-market#gtm#product-marketing#target-audience
One-click install
npx skills add https://github.com/NOMARJ/sigil --skill product-marketing-context-nomarj
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/NOMARJ/sigil/tree/main/packs/business/skills/growth/product-marketing-context
Command: npx skills add https://github.com/NOMARJ/sigil --skill product-marketing-context-nomarj

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Creates and maintains a single, reusable per-product go-to-market (GTM) context document so teams don't repeat positioning, audience, and messaging work across marketing, growth, and SEO tasks. It centralizes product overview, target audience, personas, differentiation, objections, and proof points so downstream skills and processes can reference a canonical source of truth.

Core Features & Use Cases

  • Auto-draft from the codebase: Analyze README, landing pages, package files, and docs to produce a first-draft GTM context for user review.
  • Legacy migration: Detect context files in legacy locations and offer migration to the standard .nomark/gtm/ path.
  • Standardized template: Populate a multi-section template covering overview, audience, personas, problems, competitors, differentiation, objections, customer language, brand voice, proof points, and goals.
  • Integration-ready: Save the per-product file so SEO, pricing, launch, and retention skills can consume the context automatically.
  • Use Case: Start a new product launch by generating the GTM context from repo artifacts and then refine it conversationally with stakeholders.

Quick Start

Use the product-marketing-context skill to create or update the product GTM context for Acme App by scanning the repository and saving the drafted file to .nomark/gtm/acme-app.md.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market context document from a product repository?▼

Create a go-to-market context document by analyzing repository artifacts like README files and marketing copy to auto-draft positioning, personas, and differentiation. The drafted file is saved to .nomark/gtm/ for stakeholder review and downstream marketing workflows.

What is a reusable GTM context file and why do I need one for product marketing?▼

A reusable GTM context file is a centralized source of truth for product overview, target audience, personas, and differentiation. It prevents teams from repeating positioning and messaging work across separate marketing, growth, and SEO tasks.

How do I standardize legacy product marketing files into a single positioning template?▼

Standardize legacy product marketing files by detecting context files in old locations and migrating them to a standardized multi-section template. The migrated file is saved to the .nomark/gtm/ directory for consistent downstream usage.

Can I auto-draft target audience personas from README and package files?▼

Yes, you can auto-draft target audience personas by analyzing README files, package files, and docs. The system generates a first-draft GTM context covering overview, audience, and differentiation for you to refine conversationally.

Does the generated go-to-market context integrate with SEO and launch workflows?▼

Yes, the generated go-to-market context integrates with SEO and launch workflows by saving a standardized per-product file. Downstream skills for pricing, retention, and SEO automatically consume this canonical context.

What sections are included in a standardized product marketing context template?▼

A standardized product marketing context template includes sections for overview, audience, personas, problems, competitors, differentiation, objections, customer language, brand voice, proof points, and goals to ensure comprehensive positioning coverage.

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