product-marketing

Creates and maintains a versioned product marketing context document for positioning and messaging.

3|Updated Nov 8, 2014
One-click install
npx skills add https://github.com/mintuz/.dotfiles --skill product-marketing-mintuz
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/mintuz/.dotfiles/tree/main/agents/.agents/skills/product-marketing
Command: npx skills add https://github.com/mintuz/.dotfiles --skill product-marketing-mintuz

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product, audience, and positioning information. This Skill captures that context once in a shared document so every downstream marketing skill works from consistent, up-to-date positioning. ## Core Features & Use Cases - Context Document Creation: Builds a structured .agents/product-marketing.md covering product overview, target audience, personas, competitors, differentiation, objections, customer language, brand voice, proof points, and goals. - Auto-Draft from Codebase: Scans your README, landing pages, and marketing copy to draft an initial context document for review instead of starting from scratch. - Versioned Updates: Tracks every revision with a document version and newest-first changelog so you can see how positioning evolves over time. - Use Case: A B2B SaaS founder repositions from an "email tool" to a "deliverability platform" and updates the context doc; all other marketing skills immediately generate copy against the new positioning. ## Quick Start Ask the assistant to set up your product marketing context document by describing your product, target audience, and positioning.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run the product-marketing skill and choose between auto-drafting from your codebase or a conversational walkthrough. It gathers product overview, audience, competitors, and positioning, then saves everything to .agents/product-marketing.md.

What is a product marketing context document used for?

It stores foundational positioning, target audience, and messaging information in one file. Other marketing skills like copywriting and SEO read it automatically, so you never repeat the same product details across tasks.

Can I auto-draft marketing context from my existing codebase?

Yes. The skill scans your README, landing pages, marketing copy, and package metadata to draft a first version. You then review, correct, and fill gaps before saving.

How do I update positioning after a rebrand or repositioning?

Tell the skill what changed, and it updates only the affected sections while preserving the rest. It bumps the document version and prepends a changelog entry describing what changed and why.

Does the product marketing context work for early-stage B2C products?

Yes. The skill adapts its questions for early-stage or B2C products, skips non-applicable sections like B2B personas, and accepts lighter answers for areas like proof points that mature over time.