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product-positioning

Generate positioning statements, messaging hierarchy, and validation tests using the April Dunford framework.

1|Updated May 16, 2026
Search Tags:#value proposition#differentiation#product positioning#go-to-market strategy#messaging hierarchy#market category#competitive alternatives
One-click install
npx skills add https://github.com/enigmaicon-eng/AI-Enterprise-OS --skill product-positioning-enigmaicon-eng
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-positioning
Source: https://github.com/enigmaicon-eng/AI-Enterprise-OS/tree/main/agents/plugins/ai-pm-copilot/skills/product-positioning
Command: npx skills add https://github.com/enigmaicon-eng/AI-Enterprise-OS --skill product-positioning-enigmaicon-eng

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and assets (resource) components.

What problem does it solve?

This Skill helps you clarify how your product is uniquely different and valuable versus the real alternatives customers would use instead, so your messaging is consistent and your value is obvious.

Core Features & Use Cases

  • April Dunford positioning framework: Build positioning in the required order—competitive alternatives, unique attributes, value themes (with proof), target market, market category, and optional relevant trends.
  • Positioning statement formats: Generate classic, Geoffrey Moore, and one-liner value-proposition versions for different audiences and surfaces.
  • Messaging hierarchy: Translate positioning into external messaging (value proposition, key messages, proof, differentiation) and then into tactical copy (headlines, CTAs, channel-specific messaging).
  • Differentiation and competitive mapping: Choose differentiation strategy (feature/quality/experience/price/category) and create a competitive positioning map to find white space.
  • Validation tests: Run elevator, sales, win/loss, and pricing alignment checks to confirm the positioning actually works.

Quick Start

Provide your product name, target customer, and the top 3 alternatives customers use today, and ask the Skill to produce your 6-component positioning plus a classic positioning statement and a one-liner value proposition.

Frequently Asked Questions about product-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write product positioning that differentiates against competitive alternatives?▼

Product positioning clarifies how your product is uniquely valuable versus real competitive alternatives. You translate customer-perceived alternatives into unique attributes, value themes with proof, and a market category to make your differentiation obvious.

What is the April Dunford framework for building a product positioning statement?▼

The April Dunford positioning framework structures product positioning sequentially: competitive alternatives, unique attributes, value themes with proof, target market, market category, and relevant trends to produce classic and one-liner statements.

How do I create a messaging hierarchy from my value proposition for a go-to-market strategy?▼

Creating a messaging hierarchy translates your value proposition into external key messages, proof points, and differentiation, then distills them into tactical copy like headlines, CTAs, and channel-specific messaging for your go-to-market strategy.

Can I use this to reposition an existing product for a new market segment?▼

Yes, you can use this for repositioning an existing product or entering new market segments. It maps competitive alternatives to find white space and outputs differentiation guidance tailored to your target customer's current perceptions.

What's the best way to validate if my product positioning actually works in the market?▼

Validate your product positioning by running elevator, sales, win/loss, and pricing alignment tests. These checks confirm whether your value proposition and messaging hierarchy resonate accurately with your target market.

How do I map competitive alternatives to find market category white space?▼

Mapping competitive alternatives involves choosing a differentiation strategy like feature, quality, experience, price, or category, and plotting competitors to identify gaps. This guides your market category selection and highlights unique value.

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