prospect-research

Generate a structured pre-call intelligence brief for B2B sales prospects.

Updated Apr 11, 2026
One-click install
npx skills add https://github.com/Jlsiles/Craig---Skills --skill prospect-research-jlsiles
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: prospect-research
Source: https://github.com/Jlsiles/Craig---Skills/tree/main/ceo/prospect-research
Command: npx skills add https://github.com/Jlsiles/Craig---Skills --skill prospect-research-jlsiles

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Prospect Research generates a concise pre-call intelligence brief so the founder walks into every sales conversation with context instead of cold air.

Core Features & Use Cases

  • Reads optional BUSINESS_CONTEXT.md to tailor the brief using ICP, product/service description, and value proposition.
  • Prompts for essential inputs when missing (Company name, contact name/role, context, website) and uses them to tailor the brief.
  • Produces a structured brief with sections such as Company Overview, Likely Situation, Pain Points to Explore, Conversation Starters, Likely Objections, Qualification Checklist, Recommended Approach, and Pre-Call Checklist.
  • Suitable for discovery/qualification calls, inbound/outbound outreach, and partner conversations.

Quick Start

Provide a pre-call intelligence brief for a prospect with company name and any known context to generate tailored talking points and questions for the call.

Frequently Asked Questions about prospect-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a pre-call intelligence brief for B2B sales outreach?

Generate a pre-call intelligence brief by providing the prospect's company name and any known context. The tool outputs a structured brief with company overview, pain points, conversation starters, and qualification checklists tailored to your meeting goals.

What is pre-call prospect research and how does it prepare me for a discovery call?

Pre-call prospect research compiles context on a prospect's company and likely situation before a discovery call. It identifies pain points to explore, likely objections, and recommended approaches so you enter sales conversations with structured talking points.

Can I tailor the prospect research brief to match my specific ICP and value proposition?

Yes, you can tailor the prospect research brief to your ICP by providing a BUSINESS_CONTEXT.md file. The tool reads this context to align the generated pain points, qualification checklist, and conversation starters with your product's value proposition.

What inputs do I need to prepare a prospect brief for an inbound or outbound sales call?

To prepare a prospect brief, you need the prospect's company name, contact name and role, context, and website. If any essential inputs are missing, the tool prompts you to provide them before generating the tailored pre-call intelligence.

Does pre-call prospect research work for partner discussions as well as direct sales calls?

Yes, pre-call prospect research works for partner discussions in B2B sales, as well as inbound and outbound outreach. It generates tailored talking points, likely objections, and recommended approaches suitable for various conversation types.

What's the best way to qualify leads before a B2B sales call without manual research?

The best way to qualify leads without manual research is generating an automated intelligence brief. It provides a qualification checklist and likely situation analysis based on the prospect's company data and your defined ICP parameters.