referral-program

To design a referral program, choose between referral or affiliate models, define trigger moments for sharing, and establish double-sided incentive structures. This framework guides the end-to-end flow from unique links to conversion paths for organic growth.

A referral program leverages existing customers for word-of-mouth growth, while an affiliate program typically targets influencers and partners. This Skill helps you define the program type based on your audience, whether B2C, B2B, or mixed, to tailor incentives accordingly.

Measure referral program ROI by setting up tracking dashboards to monitor participation, conversion rates, and channel performance. This framework provides launch planning and tooling integrations needed to evaluate word-of-mouth growth initiatives.

Yes, you can use this framework for B2B, B2C, or mixed audiences. It allows you to tailor incentives, messaging, and program structures to fit your specific target audience, ensuring the referral or affiliate program aligns with your growth strategy.

The best incentive structures for viral marketing involve double-sided rewards that motivate both the referrer and the referred user. This framework helps you design reward structures and share mechanisms like unique links and in-app prompts to maximize participation.