One-click install
npx skills add https://github.com/ryzamedia/dustmarketingskills --skill referrals-ryzamedia
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: referrals
Source: https://github.com/ryzamedia/dustmarketingskills/tree/main/skills/referrals
Command: npx skills add https://github.com/ryzamedia/dustmarketingskills --skill referrals-ryzamedia

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketers build, launch, measure, and optimize referral and affiliate programs that turn customers, partners, and creators into reliable acquisition channels.

Core Features & Use Cases

  • Program Design: Define referral loops, trigger moments, sharing mechanisms, conversion flows, incentive structures, and fraud prevention rules.
  • Affiliate Strategy: Design commission models, cookie durations, recruitment outreach, onboarding resources, payout terms, and platform selection.
  • Optimization and Measurement: Diagnose participation and conversion problems, plan experiments, track referral CAC, LTV, churn, ROI, and viral coefficient.
  • Use Case: For a SaaS product with low referral participation, identify friction in awareness, timing, incentives, and sharing, then create a prioritized test plan and launch checklist.

Quick Start

Use the referrals skill to design a double-sided referral program for our SaaS product, including incentives, tracking metrics, launch steps, and experiment ideas.

Frequently Asked Questions about referrals

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a referral program for my SaaS product?

To design a referral program, define your referral loops, trigger moments, sharing mechanisms, conversion flows, and incentive structures. You must also establish clear program goals and fraud prevention rules to ensure reliable customer acquisition.

What is the best way to structure affiliate commission models and payout terms?

Structuring affiliate programs requires defining commission models, cookie durations, payout terms, and recruitment outreach. Coordinating these elements with platform selection and onboarding resources builds effective affiliate partnerships.

Why does my referral program have low participation and conversion rates?

Low referral participation often stems from friction in awareness, timing, incentives, or sharing mechanisms. Diagnosing these specific funnel areas allows you to create a prioritized test plan and optimize conversion tracking.

How do I track referral CAC, LTV, and viral coefficient for program optimization?

Tracking referral CAC, LTV, churn, ROI, and viral coefficient requires clear conversion tracking and relevant data sources. Measuring these metrics helps optimize incentive economics and overall program performance.

Can I use this approach for both B2C and creator-led growth scenarios?

Yes, referral and affiliate strategies apply across SaaS, B2B, B2C, creator, and partner-led growth scenarios. Designing incentive economics and sharing mechanisms works for various acquisition channels.