What problem does it solve?
This Skill helps marketers build, launch, measure, and optimize referral and affiliate programs that turn customers, partners, and creators into reliable acquisition channels.
Core Features & Use Cases
- Program Design: Define referral loops, trigger moments, sharing mechanisms, conversion flows, incentive structures, and fraud prevention rules.
- Affiliate Strategy: Design commission models, cookie durations, recruitment outreach, onboarding resources, payout terms, and platform selection.
- Optimization and Measurement: Diagnose participation and conversion problems, plan experiments, track referral CAC, LTV, churn, ROI, and viral coefficient.
- Use Case: For a SaaS product with low referral participation, identify friction in awareness, timing, incentives, and sharing, then create a prioritized test plan and launch checklist.
Quick Start
Use the referrals skill to design a double-sided referral program for our SaaS product, including incentives, tracking metrics, launch steps, and experiment ideas.