What problem does it solve? Campaign planners often assign channels the wrong role, such as using mass media for pure performance or CRM for indiscriminate volume. This Skill provides a decision framework that classifies every channel into one of three media types (mass, owned, tactical acquisition) and flags mismatches between a channel's assigned role and its intended purpose. ## Core Features & Use Cases - Three-type media architecture: Defines the role of mass media (differentiation and consideration), owned media (customer base care and development), and tactical acquisition (precision performance). - Decision rule with anti-patterns: Provides a classification table with expectations and anti-patterns per type so planners can validate channel assignments. - Risk flagging: Instructs the Planner and Campaign Manager agents to flag channels used outside their designated role, such as mass media amplifying generic promotions. - Use Case: When reviewing a campaign briefing, classify each proposed channel (e.g., TV, CRM email, Meta performance) into its type and verify the expected outcome matches the channel's role before approving the media plan. ## Quick Start Classify each channel in this campaign briefing into mass, owned, or tactical acquisition media and flag any role mismatches.
